Insightful was founded by Jill Elston in 2012
Hi, I’m Jill.
I’m an independent market research consultant with over 20 years’ experience of the education sector. I learned what I know today by working in academic & journal publishing at Cambridge University Press, followed by ELT publishing at Pearson. My background is marketing but I moved into market research several years ago, motivated by the need to really understand what customers were thinking.
If I’m honest, running my own business was something I kind of fell into almost by accident. But once I started, I was hooked. I love the challenge and variety of working on different projects – one week I can be talking to a teenager online about their career ambitions, the next week Skyping a rocket scientist about the impact of Open Access on his research, and the month after that crunching data on brand perceptions for a scholarly society.
At the start of every project I get thoroughly excited about what we might find out and I love the challenge of getting an answer to a knotty problem. I am really passionate about the power of independent, objective market research (coming from a sector where it hasn’t always been a given that it’s the right way to do things), and it is such a privilege to talk to people and get an insight into their different experiences and points of view.
What is it like to work with me?
My clients tell me that I’m straightforward and easy to work with, that I’m flexible and responsive. I’ll always do what I can to meet your schedule and budget requirements, as I know the pressures you can be under at times – but equally I’ll let you know if a compromise isn’t in your best interest. I have high standards, and once I set out to do something, I make sure it is done to the highest standard possible. I’m tenacious and if something goes awry on a project (participants dropping out? Response rate not as expected?) I’ll go the extra mile to try alternative solutions and turn things around for you to make sure we get there in the end.
But if you want to find out for yourself – give me a call. I’m always happy to have an informal chat about research or a problem you might be facing, and I’ll do my best to advise you on possible options (even if I’m not one of them).